Former firstStreet marketing director launches e-commerce firm
Mar. 31, 2008 Daniel Yonts, former Internet marketing director at firstStreet, which sells products for older consumers online and by catalog, has launched PayingAt...

A new marketing director paves the way at firstStreet
Mar. 10, 2008 FirstStreet, a retailer selling products aimed at baby boomers, has hired Hunter Mefford as its director of Internet marketing. Mefford will oversee a...

FirstStreet spreads its brand and products through marketing partners
Apr. 26, 2007 To expand the reach of its brand and product selection to its targeted audience of Baby Boomers and older adults, housewares and gifts e-retailer Fi...

FirstStreet wins `passionate` customers through political blogs
Oct. 1, 2006 Mix business and politics? At first it sounded like a bad idea to Daniel Yonts, the manager of Internet marketing at TechnoBrands Inc.’s firstStreet, ...

Bigger is Better
Aug. 1, 2006 There are occasions in paid search advertising when bigger is definitely better.Take the case of Technobrands Inc., which is generating substantially ...

Little changes in paid search deliver big results for Technobrands
Jun. 28, 2006 A change in search engine marketing priorities is yielding substantially higher traffic and sales conversions for Technobrands Inc., which operates Fi...

Computers / Electronics / CDs / DVDs: Staying ahead in a high-tech market | InternetRetailer.com
Dec. 1, 2004 Internet R...

TechnoScout relaunches as FirstStreetOnline.com as it expands assortment
July 30, 2004 Moving beyond selling only high-tech gadgets to include products for everyday use, TechnoScout.com relaunched as FirstStreetOnline.com in early July. ...

TechnoScout keeps its live chat moving to help up-sells
May 20, 2004 With its focus on innovative and high-tech products, TechnoScout relies on live chat technology to help agents explain and up-sell its goods. Now it’s...

Computers/Electronics/CDs: High-tech sites for tech-smart shoppers | InternetRetailer.com
Dec. 1, 2002