Internet Retailer - Strategies For Multi-Channel Retailing

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Data processing trouble causes temporary data loss for Google Analytics
May 16, 2008 Google Analytics, Google’s free web analytics tool, experienced performance issues earlier this month noticeable enough to be the topic of discussion ...

Google Gets E-Retailers Rolling on Analytics
Apr. 1, 2008 If customer data points were gumdrops or jawbreakers, then e-retailers using web analytics would be like kids in a candy store. A pile of data on what...
Related Searches: Sharla Wagy | Bellacor | Mary Wagner

RockBottomGolf.com applies analytics to checkout process to drive up sales
Mar. 4, 2008 Google analytics, the search engine company’s free web analytics offerings, is saving RockBottomGolf.com an estimated $3,000 to $5,000 per month in ...

Golf balls get their own site at Rock Bottom Golf
July 20, 2007 When is it time for an established e-commerce site to launch a separate sub-category microsite? When it frees up the merchant to profitably ex...
Related Searches: Rockbottomgolf

When snow hits the course, Rock Bottom Golf takes its online show on the road
Jan. 1, 2007 Cold weather and snowy golf courses aren’t usually good tidings for golf equipment retailers selling into northern climates, but to Rock Bottom Golf, ...

RockBottomGolf.com packs 25% of PPC spending into the 25 days of Christmas
Dec. 21, 2006 October and November is when most of the staff at RockbottomGolf.com take their vacations—for golf equipment sales, the season’s sales have slowed dow...

Australia an easy if distant target for Rock Bottom Golf
Nov. 2, 2006 Even with taxes and shipping costs factored in, online retailer Rock Bottom Golf is driving up more sales of golf equipment to customers in Australia ...

When the weather turns, Rock Bottom Golf goes from online to on the road
Oct. 31, 2006 To engage northern golfers during the winter season, e-retailer Rock Bottom Golf drives two tractor trailers filled with displays and prod...

ChannelAdvisor Announces Support for Google Base Beta
Nov. 18, 2005 Exciting New Channel Offers Great Potential for Additional Holiday Sales RESEARCH TRIANGLE PARK, N.C.--Nov. 17, 2005--ChannelAdvisor, the leadi...

Why Rock Bottom Golf sees bigger web markets beyond eBay
Sep. 14, 2005 By diversifying its merchandising plan RockBottomGolf.com is ending its days as an eBay-only merchant. Rock Bottom, No. 255 in the Interne...
Related Searches: Rockbottomgolf


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