/ Technology

Online performance agency MediaWhiz names a new chief operating officer

Tom Lanzetta, will remain as chief financial officer, while overseeing daily operations.

Posted 11/10/2010Don DavisPost a comment

/ Technology

Limelight wins a round in a patent lawsuit, but Akamai says it will appeal

Akamai sued rival content delivery network Limelight over technology that allows a far-flung network of servers to deliver content to web sites. Akamai won a $45.5 million judgment in November, but a federal judge last week set aside that finding.

Posted 04/27/2009Don DavisPost a comment

Related Searches:Limelight

/ Technology

Click fraud falls in first quarter, but a new threat emerges

13.8% of paid clicks on web ads were fraudulent in the first quarter, down from 17.1% in Q4, says Click Forensics. But there was more fraud from scripts that cause phantom clicks that advertisers pay for.

Posted 04/24/2009Don DavisPost a comment

/ Marketing

Tommy Hilfiger makes strong return to e-commerce, e-retail exec says

Since joining Tommy Hilfiger U.S.A. Inc. last year as director of e-commerce, Tom Davis has overseen a relaunch of the apparel company’s online retail site, ShopTommy.com, where Thanksgiving week sales were up fivefold year-over-year.

Posted 12/15/2008Katie DeatschPost a comment

Related Searches:Atg On-demand | Tommy Hilfiger

/ Technology

Click fraud slips to 16.3% in the first quarter, Click Forensics says

16.6% of ad clicks had been fraudulent in the fourth quarter of 2007, Click Forensics says. Big ad networks like Google AdSense and the Yahoo Publisher Network are doing a better job of stopping fraudulent traffic, says president Tom Cuthbert.

Posted 04/25/2008Don DavisPost a comment

/ E-Retailers

Some retailers setting their sights on bloggers to gauge word of mouth

Some retailers find bloggers to be helpful guides to public opinion and important individuals with whom they potentially can establish productive relationships. Others disagree.

Posted 03/11/2008Don DavisPost a comment