/ Marketing

Abt and Crutchfield figure out how to boost the power of display ads

The secret is targeting consumers who’ve visited certain web sites.

Posted 04/17/2012Paul DemeryPost a comment

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/ Marketing

Facebook ad prices soar 41%

The average cost per click, or CPC, jumped 23% over the fourth quarter.

Posted 04/17/2012Zak StamborPost a comment

/ Technology

What do you get by adding HTML5 to your mobile site?

Increased usage and page views and decreased bounces, a new study shows.

Posted 04/12/2012Bill Siwicki1 comments

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/ Technology

E-retail software provider Demandware plans to go public

It aims to raise up to $80 million by selling nearly 20% of its shares.

Posted 03/02/2012Don DavisPost a comment

Related Searches:Demandware | Crocs | Don Davis

/ Marketing

How to redesign a site without breaking the bank

An IRCE 2012 speaker talks about getting the most from a lean redesign budget.

Posted 03/02/2012Kevin WoodwardPost a comment

Related Searches:Invodo | Conversion | Top 50 Retailing Sites

/ Technology

How to mount an effective patent infringement defense

An IRCE speaker says thinking strategically and vetting law firms are key.

Posted 01/31/2012Mark BrohanPost a comment

Related Searches:Newegg | Newegg Inc | Irce 2012

/ Marketing

Social media helps big retailers drive traffic during the holidays

A new analysis suggests Wal-Mart earned $417,000 worth of impressions.

Posted 01/30/2012Zak StamborPost a comment

Related Searches:Walmart Online Strategy | Walmart Internet Sales | Black Friday

/ Technology

Patent battles heat up

Patent holders are not just targeting the biggest online retailers.

Posted 01/20/2012Mark Brohan5 comments

Related Searches:Kelora | Patent Trolls | Faceted