/ E-Retailers

Venture capitalists serve up more capital for Cooking.com

Cooking.com has secured $13 million in working capital from Azure Capital Partners and ORIX Venture Finance, a pair of investment banks. The money will be used to open a distribution center in Ohio and for expansion.

Posted 06/18/2008Mark BrohanPost a comment

/ E-Retailers

Cooking.com gets $7 million in financing

Cooking.com Inc., an e-retailer offering kitchen and other housewares products across six web sites, has received $7 million in financing to expand operations and develop community content and private label products, the company said today.

Posted 01/02/2008Don DavisPost a comment

/ Technology

Cooking.com will whip up online stores for Betty Crocker, Pillsbury

General Mills has chosen Cooking.com to build and manage online kitchenware stores for BettyCrocker.com and Pillsbury.com. The new product lines will be promoted on the BettyCrocker.com and Pillsbury.com sites.

Posted 06/20/2007Mark BrohanPost a comment

/ Marketing

Cooking.com whips up growth recipe with Gourmet Catalog

Cooking.com will offer its full line of 90,000 kitchenware products through co-branded sites it’s developing for the 160 independent retailer-members of Gourmet Catalog, an industry buying group for store merchants.

Posted 06/04/2007Paul DemeryPost a comment

/ Marketing

Cooking.com serves up new customer acquisition strategies

Customer service and how the company uses feedback from customer service will help Cooking.com grow its web sales to about $50 million in 2006, says founder and president Tracy Randall.

Posted 11/15/2006Mark BrohanPost a comment

Cooking.com whips up a batch of new products with Organize.com

Having signed similar merchandising arrangements with Abebooks Inc. and Jessica’s Biscuit, Cooking.com will offer an array of over 1,300 new unique items on its site from specialty kitchen and housewares storage products retailer Organize.com.

Posted 07/12/2006Mark BrohanPost a comment

/ Marketing

The portals have landed-and retailers want results

When executives at Cooking.com began to talk last year about how they would draw consumers to their new Web store-a comprehensive shop aimed at people who love spending time in the kitchen-they settled on a well-worn marketing path: striking deals with portals to advertise the site. Signing contracts with Yahoo! Inc., America Online Inc., Infoseek Corp. and other top portals was the company's first marketing mission. The idea was to get...

Posted 01/19/2001Don DavisPost a comment

Housewares/Home Furnishings

Few retailers face more challenges in setting up web sites than those selling housewares and home furnishings. Savvy online retailers in this category tackle the problem by trying to recreate the look and feel of an in-store visit. And they’re doing it with a combination of state-of-the-art merchandising technology and an eye for visual appeal.

Posted 11/29/2006Internet RetailerPost a comment