/ Technology

A customer service badge helps boost BabyAge.com’s conversion rate

The retailer tested the site with and without the badge to prove its worth.

Posted 05/17/2012Katie DeatschPost a comment

Related Searches:Jack Kiefer Babyage | Apparel Return Rate

/ Marketing

Google might include customer service endorsements inside paid search ads

The search engine starts a test involving its Trusted Stores program.

Posted 04/18/2012Thad Rueter5 comments

Related Searches:Industry Average Conversion Rates | Csn Stores

/ Marketing

IRWD 2012: There’s little forgiveness for landing page sins

Poor web design can cause consumers to immediately flee e-retail sites.

Posted 02/17/2012Kevin WoodwardPost a comment

Related Searches:Boots | Irwd 2012 | Usability

/ Technology

buySafe sues to block Google’s Trusted Store program

The two companies clash over programs that protect online purchases.

Posted 12/29/2011Paul DemeryPost a comment

Related Searches:Buysafe

/ E-Retailers

A security seal helps boost an allergy-relief retailer’s traffic

Allergy Cosmos says that the VeriSign Trust Seal reassures consumers the site is safe.

Posted 11/10/2011Zak StamborPost a comment

/ Technology

Google’s new seal of approval

The search giant’s Trusted Store program could help shoppers avoid poor service online.

Posted 10/04/2011Allison Enright3 comments

/ Technology

Consumers are more worried about the safety of shopping online

However, security trust marks can help assuage those fears, according to a new survey.

Posted 08/24/2011Zak Stambor1 comments

Related Searches:Mcafee Secure

/ Marketing

Small changes can produce big results

Merely adding security seals bolstered Green Mountain Coffee Roasters’ conversion rate 4%.

Posted 02/15/2011Zak StamborPost a comment

Related Searches:Reid Greenberg