/ Technology

The acquisition of Tween gives Dress Barn a chance to try on e-commerce

With its proposed acquisition of Tween Brands Inc., Dress Barn Inc. has an excellent chance to dress up its limited e-commerce program. But analysts also say Dress Barn must move quickly and correctly to capitalize on any Internet opportunity.

Posted 07/08/2009Mark BrohanPost a comment

/ Technology

Sephora sees more sales in the virtual world of teens and tweens

Along with Donna Karan New York, another subsidiary of LVMH Moët Hennessy Louis Vuitton SA, Sephora is setting up shop in an interactive mall on Stardoll.com, a virtual world and social networking site for girls age 9 through 17.

Posted 09/26/2007Mark BrohanPost a comment

/ Technology

Web-enabled fulfillment system increases productivity 25% at Tween Brands

Using a Dematic fulfillment system integrated in a web environment with its Manhattan Associates warehouse management system, apparel merchant Tween Brands has increased fulfillment productivity by 25%, the retailer says.

Posted 01/08/2007Kurt PetersPost a comment

Limited Targets Gen Y with LimitedToo.com

Not content with outfitting only adult women, apparel retailer Limited Inc. has turned its attention to teens and preteens with newly launched LimitedToo.com, an Internet destination for the "tween" generation of girls age 7 to 14. Building on the strengths of its adult brands, which include Express, Lane Bryant, Structure, Victoria's Secret and the Limited, LimitedToo.com offers young girls online fashion, makeup and room accessories as well as...

Posted 01/19/2001Don DavisPost a comment