/ Marketing

Keying in on demographic makes for a brawny site

Men’s fashion cataloger and e-retailer Undergear crafted its e-commerce site’s new design around the style and fashion desires of men 25-54. The result? So far, so good.

Posted 02/21/2007Kurt PetersPost a comment

/ Marketing

Undergear models a brand new look

Hanover Direct’s Undergear has redesigned its e-commerce site, featuring new shopping tools, including Shop by Brand and Shop by Department, and new lifestyle content, including Urban Hot and A Model Life. The site was revamped by NetPlus Marketing.

Posted 01/26/2007Don DavisPost a comment

Related Searches:Undergear Male Models

/ E-Retailers

Hanover Direct merges with Chelsey Direct

Though the overall value of the deal was not disclosed, Chelsey Direct, Hanover’s largest shareholder, will acquire all outstanding shares of common stock for 25 cents per share. Chelsey already owns 77% of Hanover Direct’s common stock.

Posted 11/21/2006Mark BrohanPost a comment

/ E-Retailers

Hanover Direct mulls over a private matter

Direct marketer Hanover Direct is considering an offer to go private. The company’s largest shareholder, Chelsey Direct LLC, is offering to acquire all outstanding common shares.

Posted 03/01/2006Bill BriggsPost a comment

/ E-Retailers

Web sales at Hanover Direct increase 61% in Q3

Following a long period of reorganization, Hanover Direct Inc. is once again reporting e-commerce sales. For Q3, web sales increased by 61%.

Posted 12/14/2005Mark BrohanPost a comment

/ E-Retailers

After delays, Hanover Direct reports its preliminary 2004 web numbers

After nearly a year of internal audits and delays in filing SEC reports, Hanover Direct says its 2004 preliminary web sales totaled $118.7 million, up 10.8% from $107.1 million in 2003.

Posted 11/02/2005Mark BrohanPost a comment

/ E-Retailers

Hanover Direct delays filing its financial results

Hanover Direct, a catalog and Internet company with brands such as International Male, Undergear and Domestications, has yet to file key financial reports with the Securities and Exchange Commission while awaiting the final results of an outside audit.

Posted 08/31/2005Mark BrohanPost a comment

/ E-Retailers

Hanover Direct appoints former Linens ‘n Things executive as CFO

Hanover Direct, a retailer of home furnishings, apparel and gifts through several catalogs and web sites, has appointed John Swatek as senior vice president, treasurer and CFO.

Posted 03/28/2005Kurt PetersPost a comment