Industry’s first and only solution to unify market-leading web analytics, email marketing, and web personalization in a single application—saving time and money while increasing conversion rates
Oct. 19, 2009 , 2009--Unica Corporation (Nasdaq: UNCA), the recognized leader in marketing software solutions, today unveiled Unica Interactive Marketing ...
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Unica Launches Next Generation Enterprise Marketing Suite Enabling the Shift to Interactive Marketing
Aug. 28, 2009 Unica 8 features new cross-product interface, role-based dashboards, and deep integration to enable interactive marketing Waltham, MA – ...

For Collette Vacations, web analytics map an improved route to customers
Mar. 19, 2009 Collette Vacations boosted its web analytics capacity and lifted the performance of its online marketing initiatives. After deploying Unica’s Affinium...

The Broad View
Mar. 1, 2009 Although retail catalogs are still a big business at The Orvis Co. Inc., economic demands are forcing the retailer of outdoor apparel and sporting goo...
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Unica Enhances Web Analytics Capabilities for Today’s Enterprise Marketers
Feb. 26, 2009 New version of NetInsight expands visual selection and targeting, and enhances paid search integration functionality Waltham, MA – , 2009...

How Orvis uses cross-channel data to boost sales
Feb. 17, 2009 With an enterprise view of customer activity and inventory across its three retailing channels of web, catalogs and stores, outdoor apparel and re...
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DMA Board Elects Kelly Browning 2009 Chairman Of The Board;Sixteen New Directors Joined Board
Oct. 20, 2008 Las Vegas, NV, , 2008 — The Direct Marketing Association (DMA) Board of Directors today announced the election of new officers and Board...

SiteSpect and Unica Forge Alliance to Help Maximize Online Marketing Performance
Aug. 19, 2008 Joint Alliance Unites Best-of-Breed Solutions for Marketing Optimization Boston, Mass. - , 2008 -- SiteSpect, Inc., the leading provid...

The Search Agency Announces Strategic Investment From JMI Equity
May 5, 2008 JMI Will Help The Search Agency Accelerate its Growth in the Expanding Online Advertising Marketplace SANTA MONICA, Calif., -- The Search...

Google Gets E-Retailers Rolling on Analytics
Apr. 1, 2008 If customer data points were gumdrops or jawbreakers, then e-retailers using web analytics would be like kids in a candy store. A pile of data on what...
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