Your Search: Unica
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1 - 10 of 68 Results
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/ Technology
IBM to acquire web analytics vendor Tealeaf Technology
The analytics vendors’ clients include 18 retailers in the Internet Retailer Top 500.
Posted 05/02/2012Don DavisPost a comment
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/ Technology
IBM to buy DemandTec
IBM is paying $440 million for the firm.
Posted 12/08/2011Paul DemeryPost a comment
Related Searches:Ibm | Coremetrics | Sap
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/ E-Retailers
Strong weekend sales point to a hot Monday
E-retailers saw sales leap and site traffic grow over the holiday weekend.
Posted 11/27/2011Allison Enright1 comments
Related Searches:Pricegrabber | Black Friday | Comscore
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/ Technology
Analytics provider Webtrends hires a sales executive
Jeff Clayton joins the company from database marketing firm Merkle.
Posted 07/25/2011Zak StamborPost a comment
Related Searches:Responsys
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/ Marketing
E-retailers launch a holiday e-mail assault
More e-mail hitting more inboxes helps retailers book more online holiday sales, two studies say.
Posted 12/03/2010Katie Deatsch2 comments
Related Searches:Cyber Monday
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/ Technology
IBM weaves together e-commerce technology acquisitions
With three e-commerce vendors under its wing, IBM sharpens its retail focus.
Posted 09/09/2010Paul DemeryPost a comment
Related Searches:Websphere Commerce | Ibm | Websphere
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/ Technology
IBM buys marketing technology provider Unica for $480 million
It’s the latest in a string of marketing software acquisitions by IBM.
Posted 08/13/2010Katie DeatschPost a comment
Related Searches:Coremetrics
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/ Technology
Google Analytics users get a new way to analyze voice of customer data
iPerceptions, a provider of voice of customer data pulled from consumer surveys, has launched a free tool for integrating that data—such as whether customers said they had a quality shopping experience—with the clickstream data within Google Analytics.
Posted 05/06/2010Paul DemeryPost a comment
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/ Marketing
Germany’s Otto chooses a U.S. marketing firm to build its global e-commerce
Otto is looking across the Atlantic to an interactive marketing firm to help it launch cross-channel ad campaigns. The move could signal that the company, part of the Otto Group, a major Germany-based retailer, may be taking global marketing more seriously.
Posted 04/29/2010Katie DeatschPost a comment
Related Searches:Otto Group | Crate Barrel | Otto
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/ Technology
More than half of companies are ready for mobile advertising, study says
57% of companies surveyed in the fourth quarter by Unica Corp., a provider of online marketing technology and services, said they either already use mobile marketing tactics or plan to in 2010.
Posted 03/16/2010Paul DemeryPost a comment
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