/ E-Retailers

Vintage Tub & Bath lets interns loose on its search program—and sales rise

Stretched for enough professional staff to max out search marketing, e-retailer Vintage Tub & Bath trains its college interns to help and realizes an 11% sales uptick.

Posted 02/28/2008Paul DemeryPost a comment

Shifting search strategies to keep up with a fast-changing market

Vintage Tub & Bath`s Allen Dick will lead a Shop.Org panel next week on developing and refining search engine strategies in an increasingly complex search-marketing environment.

Posted 09/08/2005Mary WagnerPost a comment

/ Technology

It’s software; it’s an ASP: new e-commerce platform combines both models

Demandware’s on-demand e-commerce platform blends the benefits of an installed e-commerce suite with the efficiency of hosted on-demand service. Clawfootcollection.com estimates the pay-as-you-go pricing will save it “a small fortune.”

Posted 03/21/2005Mary WagnerPost a comment

Search engines battle it out, but marketers needn’t get caught in the fray

More bidders are vying for top spots in paid search. Smart marketers will avoid ego-driven bidding, watch their numbers and develop an understanding of different search engines’ algorithms and audience, says Vintage Tub and Bath’s Allan Dick.

Posted 09/29/2004Kurt PetersPost a comment

Search engine evolution isn’t just for e-retailers, REI’s Broughton says

The search engine market offers new marketing opportunities for pureplay online retailers, but multi-channel retailers must work harder to fit search into their cross-channel strategies, REI’s Joan Broughton will advise on a panel at Shop.org next week.

Posted 09/29/2004Kurt PetersPost a comment