/ Technology

Online research to influence more than $1 trillion in offline sales by 2012

Forrester Research estimates online research influences more than $400 billion in in-store sales, and predicts that figure will exceed $1.1 trillion by 2012. But shoppers often research one retailer’s web site, then buy in another retailer’s store.

Posted 05/09/2007Paul DemeryPost a comment

Related Searches:Web-influenced Retail Sales | Online Sales Vs Offline Sales

/ Technology

Offline sales influenced by online research to hit $1 trillion

Offline retail sales influenced by consumers’ online browsing and research will increase 12% over the next five years, says JupiterResearch. The healthy growth of offline-influenced sales will reach 40% of total U.S. retail sales by 2011, it says.

Posted 01/18/2007Kurt PetersPost a comment

Related Searches:Web-influenced Retail Sales

/ E-Retailers

An alternative approach to analytics

Applying new uses and creative thinking to web analytics can generate better reports and multi-channel sales, executives from Alibris and Select Comfort told session attendees Wednesday at Shop.org.

Posted 09/15/2005Mark BrohanPost a comment

/ Technology

Web research leads to 70% more spending offline than online, new study says

A survey of 3,000 adults found that online research led to $180.7 billion in offline retail sales, 70% more than the $106.5 billion in direct online consumer spending, The Dieringer Group said today in its latest American Interactive Consumer Survey.

Posted 10/06/2004Paul DemeryPost a comment

Related Searches:Web-influenced Retail Sales

/ Technology

Excluding travel, online retail sales grew 34% to $72 billion last year

The growth in established online product categories takes a back seat to newer entries in the Shop.org/Forrester Research State of Retailing Online survey. Online sales of sporting goods were up 104% and flowers, cards and gifts up 98% over 2002.

Posted 05/25/2004Mary WagnerPost a comment

/ Technology

The web affects offline spending 50% more than online spending, study says

Web-influenced sales resulted in $137.6 billion spent offline on products and services compared to $93.1 billion spent online, says The Dieringer Research Group.

Posted 09/15/2003Kurt PetersPost a comment

Related Searches:Web-influenced Retail Sales

/ Technology

Shelving shoppers who design online buy more, ClosetMaid finds

Shoppers who use one of ClosetMaid’s two online customization tools buy twice as much as those who don’t use the tool, while users of its top-tier online design service buy three times as much.

Posted 12/02/2002Kurt PetersPost a comment

How to track web-influenced sales at the store

Knowing how the web is influencing offline sales--and vice versa--is valuable data to have when deciding where to increase or decrease investments, J. Crew told the Shop.org meeting last week.

Posted 09/30/2002Kurt PetersPost a comment

Related Searches:Web-influenced Retail Sales