/ Marketing

Negative keywords can help retailers boost search marketing efforts

Adding negative keywords to search marketing campaigns can help online retailers boost revenues, says Jodi Bresina, Internet director for ShoeMall.com, which sells footwear for men, women and children.

Posted 04/21/2010Internet RetailerPost a comment

/ E-Retailers

Amazon steps outdoors

Amazon.com today launched another new speciality section of its e-commerce site, an outdoor recreation store located at amazon.com/outdoors. The shop will offer outdoor gear and apparel items from big name brands, the retailer says.

Posted 07/14/2009Katie DeatschPost a comment

/ Marketing

Cultivate good customers and e-mail ROI will grow, authors say

The authors of a new book on e-mail marketing say retailers drive away many of their best customers by sending irrelevant messages. Send relevant e-mails and they will open them and buy, say the authors, both executives at e-mail vendor e-Dialog.

Posted 02/13/2009Katie DeatschPost a comment

/ Technology

How a class project quickly turned into a deal-of-the-day e-retail site

It began as a student project at Northern Illinois University. With the help of a wholesaler of overstock goods and online retailing technology vendors, UWantSavings.com came to life in a few months, and with an upfront investment of just $100,000.

Posted 12/02/2008Katie DeatschPost a comment

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/ E-Retailers

IAC spinning off HSN, Ticketmaster, Interval and LendingTree

IAC/InteractiveCorp. plans to spin off Home Shopping Network, Ticketmaster, Interval and LendingTree as publicly traded companies. The move will help investors more easily identify the businesses, says CEO Barry Diller.

Posted 11/05/2007Don DavisPost a comment

ROI on digital marketing doesn`t come only online

Beyond the metric of immediate click-through on online ads, marketers must measure advertising`s effect on delayed and offline purchases to gauge true ROI, a DoubleClick survey determines.

Posted 11/07/2006Kurt PetersPost a comment

/ E-Retailers

Internet Retailer announces its Top 50 web sites for 2005

Internet Retailer magazine today announced its Top 50 Best of the Web online retailing web sites. “These sites represent the best in what retailers can do online,” says Kurt T. Peters, editor of Internet Retailer.

Posted 11/11/2004Kurt PetersPost a comment

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