Retailers are getting more out of search marketing
July 1, 2009 Fiscal inertia characterized much of U.S. retailing in late 2008 and early 2009 as the country reeled from one bad economic report after another. But ...
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Microsoft gets a boost from its new Bing search engine, comScore says
Jun. 9, 2009 Bing boosted Microsoft’s share of search results in the first days after its launch , reports web measurement firm comScore Inc. But two other i...
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Eastern Mountain Sports wins over more natural search click-throughs
May 21, 2009 With a new search engine optimization program that made its web pages more visible to search engines, Eastern Mountain Sports doubled its natural se...
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Home Décor files for bankruptcy
Mar. 30, 2009 After ceasing all operations on Friday, Home Décor Products Inc. has filed for bankruptcy. The online retailer filed for Chapter 7 today i...
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Brookstone reports spike in revenue from natural search
Mar. 26, 2009 Brookstone Inc., a specialty retailer of innovative household and personal products, had figured it could benefit from more natural search traffic. It...
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SPONSORED SUPPLEMENT: Making search marketing a more competitive force in tough times
Feb. 1, 2009 With recession-weary consumers curtailing their discretionary spending, retailers need to make every marketing dollar count toward a sale. That includ...
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Mercent and YourAmigo Partner to Accelerate E-Commerce Sales for Online Retailers
Sep. 26, 2008 Complementary Online Marketing Technologies Deliver More Traffic and Sales for Online Merchants SEATTLE, WA – , 2008 Mercent™, a pr...

Tying customer reviews to site search boosts business on Brookstone.com
Sep. 22, 2008 By integrating customer-generated product reviews with its natural search strategy, home furnishings and gifts e-retailer Brookstone has produced a ...
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Learning to crawl with Web 2.0 and search strategies
Jun. 5, 2008 Web 2.0 technologies can create a smashing web experience. However, they also can get in the way of search engine crawling, Rahmon Coupe, CEO of searc...

Where does e-commerce go from here?
May 1, 2008 It was not so long ago that a big retail chain like J.C. Penney Co. Inc. was viewed as forward-thinking if its executives paid enough attention to the...
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