Internet Retailer - Strategies For Multi-Channel Retailing

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Turning buzz into honey
Mar. 1, 2009 At computer manufacturer Dell Inc., executives like to say that they want their customers to be walking the company’s halls. The expression captures t...
Related Searches: Backcountry | Rosetta | Social Media

Going Social
Jan. 1, 2009 It may take a village to raise a child but more e-retailers are discovering that an online village or community can rear a stronger business. However,...
Related Searches: Shoptogether | Charlotte Russe | Online Spending Trends

Wet Seal makes a splash with online videos to engage shoppers
Oct. 2, 2008 By getting shoppers to participate in an online video contest on YouTube, The Wet Seal Inc. has helped to attract a growing base of shoppers who creat...

We-commerce
May 1, 2008 It begins underwater. Above, the sun hits the surface, creating a glow that casts six figures in shadow, shadows that at first appear to be mermaids s...
Related Searches: Petsunited | Online Movie Rental Market Share | Bill Siwicki

Modern Art
Jan. 1, 2008 When PC Universe Inc. redesigned its web site last year, the company knew that just giving the home page a new treatment wasn’t enough to energize sal...
Related Searches: Mark Brohan

Ethics 101
Jun. 1, 2007 BabyAge.com CEO Jack Kiefer made the difficult decision last year to settle a lawsuit for $25,000, ending a case alleging BabyAge had infringed on a p...

Behind the curtain
Jan. 1, 2007 Behind the curtain Web technology remixes in new ways that promise to dramatically change the customer experience By Mary Wagner A couple has been searching for a dining room set, a key purchase for their new home. Going to a retailer’s web site, they initiate
Related Searches: Co-browsing

Dayna Bateman leaves Hammacher Schlemmer for Fry
May 22, 2006 Dayna Bateman, former Internet marketing director for Hammacher Schlemmer & Co. Inc., has joined Fry Inc. Bateman now works in Fry’s Chicago off...

Longest Running Cataloger Hammacher Schlemmer uses Scene7 On-Demand To Drive Conversion & Optimize Content Publishing
Mar. 16, 2006 Longest Running Cataloger Hammacher Schlemmer uses Scene7 On-Demand To Drive Conversion & Optimize Content Publishing Specialty retailer uses Scene7 for dynamic zoom, sizing and to

Hammacher Schlemmer considering feeding customers
Feb. 22, 2006 As the clutter and static of the Internet grows, how can online retailers best reach shoppers? Is there a better way than using paid search, e-mail, a...


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