How Samantha, Kelly and Elizabeth help LaptopsForLess.com save sales
Dec. 30, 2008 When Jeff Gardner was about to leave an e-commerce site he was exploring last year, the site popped up a window with a message from a sales agent of...
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One Size Fits All | InternetRetailer.com
Jun. 1, 2008 Shoppers looking to buy a coffee table online could go to some place like Amazon.com, the online equivalent of a big-box or department store, and find...

What Now?
Jun. 1, 2008 Shoppers at the web site of The Sportsman’s Guide, the spare and to-the-point retailer of hunting, fishing and other outdoor gear and apparel, probabl...

Back to School
Mar. 1, 2008 Walk into a City Furniture store in Florida on a slow morning and you’re likely to find a store associate at his computer. It may look like he’s web s...

Designing the Future | InternetRetailer.com
Jan. 1, 2008 Career-changing phone calls come when you least expect them—like the call Debbie Kristofferson got from e-retailer Walmart.com when she was at the par...

Persona-lizing a site | InternetRetailer.com
Nov. 1, 2007 A lost wallet lies on a Manhattan street, stuffed with cash. A white middle-income male New Yorker, between 30 and 44, picks it up. Will he look for t...

Less Is More
Oct. 1, 2007 Ringtones, absolutely. Songs, sure. Maybe even the latest episode of Heroes. But using a cell phone to buy actual stuff—a book, a bouquet, a DVD—remai...

Ticket to success | InternetRetailer.com
Jun. 1, 2007 Travelocity, one of the first online travel agents, has been effective at offering the usual travel site menu: flights, hotel rooms, rental cars, crui...

The Details
May 1, 2007 In the past three minutes, ShopNBC.com has sold two watches and a sapphire bracelet. Loran Gutt, director of customer marketing, is watching the order...
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A Marketing Geyser
May 1, 2007 When Steve Spangler created a blog to bo...