Internet Retailer - Strategies For Multi-Channel Retailing

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Levi’s finds the value of paid search ads goes beyond clicks
Oct. 20, 2009 While jeans maker Levi Strauss & Co. knew that search ads drove traffic to its web site, a study with Google Inc. suggests that even paid sear...

Netbiscuits Enables Mobile Couponing
Sep. 21, 2009 Leading software platform for mobile websites integrates cost-effective couponing solution to leverage mobile marketing and monetization for B2B c...

Publicis Groupe to buy Razorfish digital marketing agency for $530 million
Aug. 17, 2009 Microsoft Corp.’s Razorfish, an Internet marketing agency whose clients include multichannel consumer electronics retailer Best Buy Co. Inc. an...

Who puts the ‘e’ in e-commerce
Aug. 1, 2009 Some very small e-retailers are run by technology wizards who develop and maintain their own software, and some very large web retailers have an army ...
Related Searches: Orchard Brands | Certona | Big Fish Games

Shopper Marketing
Aug. 1, 2009 When Systemax Technology Group CEO Gilbert Fiorentino first walked the aisles of CompUSA stores to learn more about the computer and consumer electron...
Related Searches: Kiosk

Adgregate Markets and Linkstorm Partner to Distribute ShopAds to Advertisers
July 27, 2009 Linkstorm’s Banner Xpander Platform Integrates with ShopAds to Enable Ecommerce in Ad Units San Francisco, CA and New York, NY, , 2009 — Th...

Linkstorm Names Lou Tosto, SVP of Sales & Operations
Mar. 16, 2009 Sales Veteran to Execute Expansion Plan for Linkstorm New York, NY - , 2009 — Performance enhancing, online advertising technology compan...

JCP.com fashions a new interactive runway
Mar. 3, 2009 Following a similar feature the retailer tried last year focusing on career wear, JCP.com has launched an interactive fashion show and runwa...
Related Searches: Jc Penney

Digital marketing firm Innovation Interactive names head of London office
Feb. 23, 2009 James Yancey, formerly managing director of digital marketing agency 360i’s Atlanta office, has been named to head the newly opened London office of...

Infopia Augments Leadership with Appointment of New CEO
Jan. 12, 2009 Industry Veteran, Coleman Barney, Joins Infopia as President and CEO, Adding Expertise in eCommerce and Enterprise Solutions Salt Lake City, UT – Ja...


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